Overview
GoFIGR helps enterprises match people to projects and roles using skills data and AI. The platform surfaces career pathways for individuals and reduces hiring costs while improving internal mobility.
- Recognized among the top five talent marketplaces globally
- Website performance score eighty eight
- Seed funding two point seventy five million dollars
Challenge
The prior site built on Bubble suffered from slow load times weak SEO control and a cumbersome content model. Scalability and mobile responsiveness were limited which hurt discovery engagement and lead flow. A full rebuild was required to improve performance streamline content operations and support growth.
Initial issues on Bubble
- Slow pages that affected crawl and user experience
- Limited on page SEO controls for meta URLs and schema
- No structured data or internal linking strategy
- Low domain authority and near zero organic visibility
Solution
Surge rebuilt GoFIGR on HubSpot CMS with a performance first system modular templates and a content architecture aligned to product stories and demand capture. Mustafa led migration development and analytics alignment.
What we delivered
- Custom HubSpot theme with responsive layouts and reusable sections
- Clean semantic markup and lightweight interactions to improve speed and Core Web Vitals
- Clear information architecture that maps use cases to demo and contact paths
- Integrated HubSpot CMS for blogs ebooks webinars and product updates
- Technical SEO including redirects structured data canonical rules and sitemap hygiene
- Analytics and CRM setup for lead source and pipeline attribution inside HubSpot
Before vs After
| Aspect | Before | After |
|---|---|---|
| Development and architecture | Built on Bubble with limited flexibility and scale | Rebuilt on HubSpot CMS with a modern scalable architecture that supports rapid updates |
| Design and UX | High load times low engagement and unclear hierarchy | Faster loads clearer hierarchy and focused paths to conversion |
| Copy and content | Confusing structure and poorly named sections | Organized collections in HubSpot CMS for more than fifteen blogs four plus ebooks and ten plus webinars |
| SEO | Constrained controls and weak visibility | Structured data improved metadata faster loads and stronger rankings |
| Governance | Manual edits and inconsistency risk | Modular components with content governance and preview workflows |
CMS migration from Bubble to HubSpot
The GoFIGR insights library required a full rebuild on HubSpot CMS with a clean schema and scalable fields.
Library scope
- Forty one blogs
- Three guides
- Six reports
Migration steps
- Exported Bubble data and cleaned fields
- Designed new content types and relationships in HubSpot
- Imported collections and media with validation
- Redefined categories and filters for better discovery
- Rebuilt the insights hub with faceted navigation
Result A robust HubSpot CMS that is easy to manage and ready for future growth.
SEO impact after launch
Organic traffic
- From flat to an average of seven organic visits each month with spikes to twenty to twenty five after new content drops
Keywords and rankings
- Internal mobility term in the top three with position two and more than eighty five percent of traffic share on that term
- Talent navigator terms in positions four to seven adding about fifteen visits each month
- Thirty nine informational long tail keywords now driving most top of funnel sessions
Business impact and lead generation
- Qualified leads from organic up three times in Q4
- Reallocated twelve hundred dollars per month from ads to content and partnerships
Authority and backlinks
- From almost none to one hundred fifty one referring domains
- Domain score improved to twelve